Burger King To Get Makeover & More
What's out:
- The steady stream of $1 value menu promotions
- Earth-tone decor
- Marketing to a young, male consumer
- Mansard roof
- The King, who is on an "extended vacation"
- Whopper Virgins and Subservient Chicken commercials
- Ad agency Crispin Porter
What's in:
- Asian chicken salad
- Mango smoothies
- Red and black interior color scheme
- Offering something for everyone, especially females
- "Home of the Whopper" in big letters on the exterior
- Canopies over drive-through
- Varied seatings with movable tables, booths with privacy banners
- Commercials showcasing the food
What's staying the same:
- The Whopper
In the next 18 months, Burger King hopes to remodel 1,000 of its 7,272 U.S. outposts. For the quarter ending March 31, Burger King reported a loss of $6.8 million, so perhaps this renovation is coming just in time.
