Big Changes Burger King's Making

Burger King To Get Makeover & More

What's out:

• The steady stream of $1 value menu promotions


• Earth-tone decor


• Marketing to a young, male consumer


• Mansard roof


• The King, who is on an "extended vacation"


• Whopper Virgins and Subservient Chicken commercials


• Ad agency Crispin Porter

What's in:

• Asian chicken salad


• Mango smoothies


• Red and black interior color scheme


• Offering something for everyone, especially females


• "Home of the Whopper" in big letters on the exterior


• Canopies over drive-through


• Varied seatings with movable tables, booths with privacy banners


• Commercials showcasing the food

What's staying the same:

• The Whopper

In the next 18 months, Burger King hopes to remodel 1,000 of its 7,272 U.S. outposts. For the quarter ending March 31, Burger King reported a loss of $6.8 million, so perhaps this renovation is coming just in time.